Max Limol, 44 years old, founder of « sneakers-culture.com », the first internet website dedicated to the sneaker culture, and moreover to the whole universes close to it (Sport, Dance, Fashion, Street Art…) but also the first web-broadcast dedicated to the sneaker called « Parlez-vous Sneakers » with Dailymotion

I’m a former free lance consultant and a sneaker collectionneur for over 30 years, I did not discover it’s culture by accident, it imposed itself on me and was brought to it through basket-ball, that I played very young, then i realized i was very passionned also by the design and the history of the shoes that we wore. More then a sport, basket-ball was for me a refuge, a revealer. when I was hanging around on the basket-ball court at this time, the respect of the rules, taking pride in achievements were capital.The game of basket-ball brought me an equilibrium and a discipline that was very useful later on. In the end, basket-ball have helped me realize some of my goals and the numerous trips that i took to the United States and in particular to New York, where as early as the 80’s he witnessed the evolution of the urban culture and the “sneaker phenomenon”.I feel extremly priviliged to have participated to this excitement, to the birth of this new culture

Brand specialist, I have been observing and analysing the sneaker market in France and around the world for many years. since 2000 My passion has lead me to imply myself into numerous projects, groups, blogs and sites specialized in order to promote and handover this culture witch is constantly growing…

In the early 2000, I was the first to speak about the “sneaker culture” and to depict the phenomenon and its parameters. I like to think that my personnal culture of Sneakers started very early, at the end of 70’s with mt Adidas Samba, the continued in the 80’s with Converse Fast Break, then in the 90’s with my Nike Air Jordan V and my Reebok Pump Bringback and then in starting from 2000 with my Nike Air Max 360; and is still growing today with my last pair of Puma Clyde… Each of them has it’s story, but also corresponds to the ups and downs of my life, of moments captured…

My collection represents for me the testimony of time that flyes and never cought up. It is not enought to have a nice pair of sneaker on your feet, you need to embody them…

Conclusion
I involve myself in the environment i know best because i love sneakers culture and i know how to market good business out of it. It’s important for me to be credible in everything I do..I particularly like the following sentence “ the key to success is is something you would do for free because you enjoy doing it, then finding people ready to pay you to do it…